Washington - A couple shares a tub of popcorn in a movie theatre. Seated next to them is a white fluffy square with an H emblazoned on its chest, eyes balancing on top. Suddenly the seat snaps up and squashes their fuzzy friend. Feathers go flying.
"Hinge is dying for people to find each other," a woman's voice says. "Literally."
This ad might resemble a dark Sesame Street segment about the letter H, but it's actually promoting the dating app Hinge.
"When our users hit it off, we bite the dust," the voiceover continues.
Various ads released last week feature Hingie, the app's mascot, roasting in a campfire; encased in ice in a freezer; getting run over by a cab; or being flattened by an air-conditioner, its eyeballs rolling on the sidewalk.