London - The perfect man used to be a dab hand at DIY and would act as the family breadwinner.
But in the 21st Century, it is more important for him to be a feminist who is able to talk openly about his feelings, according to a survey.
Old ideas of what makes a man "accomplished" have been cast aside in favour of new attributes such as being able to cook and understanding technology.
But some things never change, and being well-groomed, well-mannered and confident are still seen as positive traits.
David Attenborough topped the table as the most accomplished man in modern society, with Barack Obama and thoroughly modern parent Prince Harry following closely behind.
A lack of ambition, being bad with money and being out of work make men less attractive, according to the survey of 2 000 Britons by website My Nametags. Fake tan and waxed eyebrows were also no-nos.
"The role of the modern man is evolving," said Lars B Andersen of My Nametags. "It is heartening to see the definition of an accomplished man becoming more diverse and inclusive, showing a clear move away from traditional stereotypes."
Sixty-nine per cent of those polled agreed that positive male traits had changed since their father’s generation.
Almost 75 percent of dads said they did things with their children that their fathers didn’t, including cooking and taking them to school.