1Life, through their recent Honey Listen survey, set out to understand how South African women perceive themselves.
“Weave, natural hair, tall, short, skinny, large, bare-faced or made-up – these things do not define South African women. Gone are the days of being boxed and stifled – our research shows that South African women are really embracing their bodies, lives and relationships,” said Katharine Liese, head of marketing at 1Life.
“As we celebrate Women’s Month this month, we are so proud to highlight the views of South African women; their uniqueness, their positive attitude towards themselves, their bodies and their relationships through unpacking some great insights that have emerged,” she added.
Surveying over 7 000 South African women – predominantly in the 25 – 44-year age category – one of the most fundamental outcomes was the fact that South African women are not only "comfortable in their own skin" (94 percent), but love themselves (97 percent), are confident, proud of who they are, as well as of where they come from.
“For as long as one can remember, there is a menial joke that women are ‘never happy with themselves’, but such insight speaks volumes. Most of us are not only happy, but we are decisive and, given the choice, would choose to be a woman. These are such phenomenal insights - those that really demonstrate how women are much more empowered than a decade or few ago,” stated Liese.