Sorry ladies, guys don't want an intelligent female who makes her own money, can crack a joke or two and knows what she wants out of life.
A major new study carried out by the Oxford Internet Institute (OII) and eHarmony found that men are 30 percent more likely than women to initiate conversation, and when a woman does send the first message, the response rate drops by 15 percent.
The study was first reported in The Independent. The researchers from Oxford University analysed 50 000 profiles and over 10 years of eHarmony data.
The past few years has seen the rise of dating apps, but when it comes to the stigma surrounding online dating, it seems not much has changed.
Researchers looked into what would make someone more likely to receive a message. They found men were more successful when they had more photos on their profiles, as well as if they appeared to be athletic, agreeable and altruistic.
However, seeming anxious or clever decreases a woman’s chance of success.