The RichMeetBeautiful website has been displaying a large mobile billboard across Paris. Picture: YouTube.com

Paris - Paris city hall has called adverts for a dating website linking students with rich men and women “shameful", and says it will work with police to remove the ads from the city.

The RichMeetBeautiful website has been displaying a large mobile billboard across Paris, encouraging students to get in touch with “sugar daddies” and “sugar mamas” to subsidise their studies. 

Its website says it is an online social “Sugar Dating” network for adult men and women above 18 years of age who seek a mutually satisfactory relationship for both parties. It reads: “Romance, passion and no student loan, go out with a sugar daddy or sugar mama.”

France’s gender equality minister Marlene Schiappa will look into whether the site is encouraging prostitution. 

AP