What did that SMS really mean?

The perils of the dating world is explored in movie He's Just Not That Into You.

The perils of the dating world is explored in movie He's Just Not That Into You.

Published Oct 16, 2012

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London - Most single women can identify with overanalysing a date’s cryptic SMS.

Now, a US-based website HeTexted aims to take all the angst out of communication confusion by doing the deciphering for you.

The new website lets users upload screen shots of their love interest’s SMSes, and after careful examination by people visiting the site they can vote whether “he’s just not that into you,” while also leaving helpful comments on your date’s state of mind.

Lisa Winning, 29, and Carrie Henderson-McDermott, 25, who previously worked at Glamour magazine, have just relaunched HeTexted with a new design and already users are browsing the site for over an hour, the founders say.

“Basically… my girlfriends were constantly talking about it – they’d come back from dates and be almost obsessive about analysing what the text messages meant and what their next move should be,” Winning told the Huffington Post.

“I graduated from college three years ago and I have really smart, strong girlfriends,” added Henderson-McDermott.

“Yet every Saturday morning, we’d wake up and be like ‘Did he text you? Are you going to text him?’ I know it sounds so archaic and it’s sending back the movement 50 years, but really – that’s how girls act sometimes.”

For the more guarded who don’t want their conversations publicly posted all over the internet, HeTexted also has a private “Ask a Bro” feature.

Henderson-McDermott said: “We very much want the site to feel like you’re talking to your friends. These are guys that have a certain kind of dating history.

“Eventually we would really love to grow the ‘Ask A Bro’ section and make it more of a guest edit celebrity spotlight.”

Both co-founders are involved with New York’s General Assembly, a network of entrepreneurs working on start-ups.

“We find that people are on the site for a full hour – or even longer,” Winning said.

“They want to know what people are saying about their own little dilemma, and I think that just speaks to human nature.

“[HeTexted] speaks to how universal women are,” she added. “Everyone’s the same. They want to discuss this stuff at length and it’s one of the most important things for them, no matter where they’re from.”

The women revealed that they originally thought the site would be read by teenagers and girls in their 20s. However, it appeared that women of all ages were browsing the site, and visitors also included a surprising number of men.

“Some of our strongest feedback is coming back from guys,” Winning told Today.com.

While some commenters have said the site is “feeding the insanity” of obsessive women, others believe it may be helpful for young women to get an objective opinion on matters of the heart. – Daily Mail

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