It starts off ever so subtly. Your knight in shining armour, perhaps, or just a good guy trying his best to woo the girl? Like a chameleon, he immerses himself into your world; moulding himself into the man you dreamt he would be. He likes your friends, laughs at your jokes and even takes you furniture shopping.
But there’s a sinister side, the side you never see. It’s him stalking your every move on social media, watching you from the dark space in between where danger lurks. And you? You are none the wiser, still drowning in a blissful see of passion and new love.
When Netflix original series You debuted globally, it caused a furore on social media. Women were double locking their doors at night, watching who was following them, but most importantly, they were terrified that just about anyone could track their movements by geo tagging their locations on social media. The world is a scary place and fictional character Joe Goldberg just added to the paranoia of millions of women out there.
Conventional wisdom and common sense warns us against stalker, psychopathic types like Goldberg. So, why are women running towards the danger instead of against it? Villainous, murderous and obsessive, fans have developed a type of affection for a character that is beyond reproach.