E L James, author of Fifty Shades of Grey.

On the back of one of the most talked about trilogies in recent times comes the official Fifty Shades of Grey sex toy range.

The range, approved by author E L James, has seen a third of Britain's stock, which was intended to last until Christmas, sell out in the first 24 hours of pre-order sales

Now, says a press release, the toys are available in South Africa from online retailer www.passionfruit.co.za.

“The Fifty Shades of Grey trilogy has introduced the world of bondage and roleplay to millions worldwide. Intrigued, aroused, and with the taboo lifted, couples are curious to follow Ana Steele's sensual journey,” says George Masche of Passionfruit .

“From handcuffs and blindfolds to pleasure balls, the collection brings the saucy trilogy to life with names inspired by passages from the book. Given the intense interest around this phenomenon, and the time of year, we anticipate high demand.”

The most popular product is the 'Inner Goddess Silver Balls', a set of jiggle balls which have sold 6,000 units so far.

Prices range from R199.95 to R899.95, and are available while stocks last www.passionfruit.co.za. -IOL