London - Men sometimes act way less interested in sex than they really are, perhaps because of the assumption that giving an impression of wanting to have sex with anyone, anytime, is definitely not what most women are looking for, suggests new research.
"Men who are overly eager do not come across as attractive," said study co-author Leif Edward Ottesen Kennair, Professor at Norwegian University of Science and Technology.
The findings published in the journal Evolutionary Behavioral Sciences suggest men and women's real intentions may be different from the signals they send each other.
For the study, researchers collected two rounds of data from students at NTNU. The survey included questions like when they last met with a potential sexual partner, and whether they eventually ended up having sex.
Researchers found women were much more likely to have sex if they thought the potential partner was attractive.