For those of you who don’t know, May has been unofficially dubbed Masturbation Month, or at least that’s what it’s been called, thanks to a massive marketing campaign dreamed up by the folks at sex toy company Good Vibrations.
It’s not like you need an excuse to practise some self love, right? Well, if studies and old wives tales are anything to go by, women still need some encouragement when it comes to dialing the rotary phone.
So why is it that in the age of feminism and sexual liberation that some of us are embarrassed by the mere mention of the word?
It comes down to two things, thinks sexpert and owner of an intimacy boutique, Jenni Holdsworth: upbringing and shame. “Some people spout rubbish such as you’ll go blind if you masturbate or it’s a sin, or you’ll go to hell,” she said. “This deters a lot of people from doing it. And if they do it anyway, they are consumed by guilt and shame.”
Holdsworth explains the irony in this “because the majority of our fantasies are shame based”. This is the other reason why some women are too embarrassed. “They don’t realise or accept that it is completely natural, and just because you fantasize about something, doesn’t mean you want it to happen in real life,” she observed.