The Rape Day video game has already been pulled from a popular online video store following outrage. Photo supplied.
Avon has announced that it has committed its full  support to the 1000 Women Trust petition, which aims to change local legislation to ban the release and  availability of any video game that promotes violence against women. 

This follows the creation of the  controversial Rape Day online video game, which the developer still plans to launch in 2019, despite global  condemnation.

“As a responsible corporate citizen, committed to the protection of South Africa’s women through our  stand4her initiative, we simply could not stand by while platforms that glorify violence and rape actually exist  in our world,” says Katlego Modipane, senior PR and corporate affairs specialist of Avon.

He continues, “We fully support the tireless work of the 1000 Women Trust in raising awareness of violence  against women and respectfully challenge all South Africans, as well as other responsible companies, to  support and share the petition with their respective communities to enact real legislative change.

“This initiative is also especially poignant in the month of Human Rights Day, whereby all South Africans -  women and men - are being reminded of their right to human dignity, equality and freedom, as well as recent  cultural movements to highlight sexual harassment and abuse such as #MeToo.”

Tina Thiart of the 1000 Women Trust explains that the petition will be handed over to multiple influential  parties, which include the Minister of Women in the Presidency, the Minister of Communications and  Telecommunications and the United Nations. 

“The issue of rape is not a game and, with statistics revealing  that an estimated 40 percent of South African women will be raped in their lifetime, this sort of platform will not only  further contribute to the societal problem, but also drive desensitisation among youth.”

To lend your support to the campaign, sign the petition at https://my.avon.co.za/standforher and, when sharing on social media platforms, use the hashtags #RapeisNotaGame and #stand4her.