The content has been specifically crafted to encourage women to have more sex. Picture: Pexels

First of all, we're not condoning this, but we felt it was our duty to report that there's a new service that claims to manipulate your wife into initiating sex by using subliminal messages.

First reported by Rolling Stones, The Spinner offers a somewhat unconventional route to marital bliss. Instead of visiting a marriage counsellor or even communicating better, it bypasses all of these with a simple link.

For just $29 (about R420), husbands are sent an inconspicuous link which they in turn send via email or SMS to their "target". 

Once she clicks on this link, she will be fed a slow drip of content chosen for her with the express motive of encouraging her to initiate sex, Rolling Stones reported.

The content leads her to existing articles, but here's the crux of the matter - the headlines and descriptions have been changed by The Spinner team.

This team consists of psychologists from an unnamed university, and the content has been specifically crafted to encourage women to have more sex. 

We have no idea if it works, but if you're willing to fork out a few hundred bucks, give it a try and let us know how it goes?