Tel Aviv - At first glance, the stylish boutique on Tel Aviv's Montefiore Street looks like any other fancy store in this swanky part of the city. Hip denim hangs from a single circular rail above polished hardwood floors. Healing crystals are laid out neatly on a shiny mirrored table.
But closer inspection of the shelves and the window display suggests something else is on sale here, and it's something not found anywhere else in the world: kosher sex.
The shop is named for the controversial, best-selling self-help book "Kosher Sex: A Recipe for Passion and Intimacy" published 20 years ago by American celebrity rabbi Shmuley Boteach.
Kosher Sex - the store - was opened last month by Chana Boteach, the rabbi's daughter, and sells products meant to induce a healthy dose of sexual intimacy and spirituality between committed couples. "People are broken and lonelier than ever before," said Chana Boteach, 29. "We are reclaiming sex and helping to create passion and intimacy between two people."
Not exactly what most think of when thinking of Israel.