File photo: Clients specify not only which doll they wish to reserve, but also what it should be wearing and what position they want it in. Picture: Reuters

LumiDolls Torino is only one of a handful of brothels of its kind to open in Europe.

Situated in a secret location in the Italian city of Turin, customers can be expected to pay as much as €80 (about R1 400) for half an hour. But there's just one catch: all their escorts are made from silicon - seven female and one male - to be exact.

LumiDolls Torino doesn't seem to be perturbed by this, and is using its sex dolls as its massive selling point, offering a new experience for its customers with individual taste.

"We're booked out for weeks, save for a few small exceptions," the establishment told Wired, adding that it also had inquiries about hosting bachelor parties.

Wired journalists were given a preview of the premises before the official opening, and reported back that €80 can get you a mood-lit private room, equipped with a bed, bathroom and TV screen for watching porn.

According to thelocal.it, clients specify not only which doll they wish to reserve, but also what it should be wearing and what position they want it in.