Women owning their fit. Picture: Supplied.
The perfect fit can boost your confidence in knowing that your undergarments have you covered. Panty
lines, improper bra fittings and discomfort are no way to live. The Own Your Fit campaign by Woolworths encourages women to embrace their body-beautiful by urging females to find their best fitting underwear – and to own it – no matter what their shape or size.


One thing that many women don’t realise is that bra sizes can change throughout their lifetime. Common factors such as weight loss or gain, medication, pregnancy, and menopause can affect their fitting. This has been recognised and the importance in helping women to find the right fit.

Woolies own your fit look. Picture: Supplied. 

“We’re offering customers a free bra fitting service and an exceptional range of underwear choices in- store that are created to suit any body shape, so finding your most accurate fit is now much more attainable,” says Cecile Froehling, head of lingerie at Woolworths.
The Woolworths Own Your Fit campaign is all about self-love, self-worth and self-acceptance. 

Own Your Fit reiterates that no matter the shape or size, your own body is beautiful and deserves to be celebrated.
“Lingerie shouldn’t be seen as owning a few foundation pieces for basic support, instead it should provide women with the confidence to feel their most beautiful inside and out,” adds Froehling .

Beauty in different shapes and sizes. Picture: Supplied. 

To support the campaign, Woolies has collaborated with Lesego Legobane, Sbahle Mpisane, Junette Syster, Siphokazi Jonas and Lou-Marie Taljaard. These women, of various body types, will share what it means to Own Your Fit and inspire the women of South Africa to love their bodies no matter what.
With the “Love your body challenge” they will take to social media and share their body positive #ownyourfit stories with SA women of all walks of life.