Record-breaking champion, Caster Semenya. Picture: Supplied.
Record-breaking champion, Caster Semenya. Picture: Supplied.

Caster Semenya partners with Lux to fight for women’s rights

By Brandstories Time of article published Apr 14, 2021

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World-class athlete Caster Semenya has partnered with beauty brand Lux.

This comes after Semenya lost her fight against the World Athletics board (IAAF) to allow her to compete in the 800m race in the upcoming 2021 Olympics.

Inspired by fans and those who support her, Semenya and her team are working on a campaign that will help bring to light issues of discrimination that women across the globe face.

To build-up for the campaign, she collaborated with Lux to create an animation video that highlights these issues and believes no woman should be “stripped of being a woman” or “judged for how they look”.

"It makes me very happy to see brands like LUX who fearlessly stand on the side of what is right. My case is, but one amongst many experiences that can be heard and felt by women all over the world. My team will continue to fight the good fight. Like I have always said, this fight is not about me – it's about the future. Those talented up and coming athletes who are going to face the same discrimination.“

She added: “I have to make sure that I can honestly say I did my bit. We all need to continue doing what's right in fighting for justice. And with the campaign my team has been working on, I am certain we will bring light to such issues beyond my case. I encourage everyone to unapologetically claim who they are and never waiver, no matter what society says.

“Thank you to my fellow South African's who have stood by me through this journey. I will not cower.

Semenya’s fans who are active on social media have signed a petition to overturn the World Athletics ruling.

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