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The luxury French wine cocktail from St Tropez, icetropez is celebrating a new look

icetropez - The luxury French wine cocktail from St Tropez - is celebrating a new era for the brand, with a new look.

icetropez - The luxury French wine cocktail from St Tropez - is celebrating a new era for the brand, with a new look.

Published Jul 27, 2022

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SA’s first wine cocktail landed from the shores of the French Riviera in 2010 and over a decade later, the brand has been cemented in the lifestyle of trendsetters across the country.

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icetropez lovers have enjoyed the taste of St Tropez and have been sharing the iconic bottle with their friends, followers, and fans over the years.

The new-look icetropez bottle retains the iconic shape that was introduced by the renowned French designer, Christophe Pillet.

The brand has adapted with a new peach-coloured cap and a white logo embossed on the bottle, reflecting the world-famous white sandy beaches of St Tropez. The new-look bottle and packaging are intended to bring more of the “joie de vivre” of the brand's hometown, reflected not only in every sip but in its look too.

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“Our new look bottle is the start of a new era for the brand. We have a few exciting launches coming up this year and the launch of our new look bottle is a sign of what’s to come” says icetropez Marketing Manager Keyler Valiatham. “Our icetropez lovers are the driving force of our brand and continue to #Celebratelifewithicetropez . We thank them for their support and look forward to their feedback on our new look.

Join the icetropez conversation on social media by following icetropez on Instagram @icetropezSA, Twitter @IceTropezSA, TikTok @icetropez_rsa or visit the Facebook page.

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Watch the new video featuring the new look bottle.

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