Elizabeth Arden announced that it has signed entrepreneur and critically acclaimed Academy Award-winning actress ,Reese Witherspoon, as the brand’s Storyteller-in-Chief. In this multi-faceted role, Reese will help to shape the brand’s narrative, through its advertising campaigns and marketing programs, with a strong focus on Elizabeth Arden’s digital strategy and engagement.
In researching visionary women throughout history, Witherspoon learned of the life and achievements of Elizabeth Arden’s eponymous founder, who revolutionised the beauty industry at the turn of the 20th century as a self-made entrepreneur.
Founding her company in New York in 1910, before women could even vote, Elizabeth Arden has a legacy of breaking boundaries. Witherspoon, an entrepreneur in her own right as founder of Hello Sunshine, her content production company and the Southern lifestyle and fashion brand, Draper James, was inspired to forge a partnership with such a like-minded company.
“One of the first things that drew me to the brand was its rich heritage and history of supporting women,” shared Witherspoon. “As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an honour to carry on her legacy and be part of such an iconic company that is committed to serving women.” Reese added, “I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all.”
Together, Witherspoon and Elizabeth Arden will leverage their respective platforms to share untold stories behind both women’s boundary-breaking careers, and hope to encourage a new generation to continue to open doors for those who come behind them. Witherspoon will also appear in multimedia campaigns across all media types, including digital, in-store and social media. Her first beauty visual will debut both in print and digital in May, with her campaign continuing to rollout globally throughout 2017.
Adapted from a press release