If you watch Sikes in the makeup tutorial videos she posts on Instagram under the name "SydMarie" - some of which have drawn tens of thousands of views - it's easy to forget or even doubt her age. She moves with an easy confidence, and when her face is highlighted and contoured to her satisfaction, she could easily pass for 25.
But if you could see beyond what those videos show, if that tiny camera on her iPhone could pan out and around her as she sweeps sunset shades across her lids, you would see glimpses of her teenage life in northern Virginia. You would see she is sitting in a bedroom decorated with hot pink and black wall hangings.
You would see a girl who, in the middle of filming one recent afternoon, calls out to her father:
"Hey, dad, can you do me a favor? Bring me a Lunchables?"
He brings the juice pouch with it. Sikes snacks and drinks, stopping occasionally to talk, while spending two hours doing her makeup for a video that she will edit down to about a minute and then post for her 31.7k Instagram followers to see.