Kit Harington has been announced as the face of Dolce and Gabbana's latest fragrance.
The 30-year-old actor is the representative of the luxury Italian brand's new male scent titled The One, and the star will feature in the designer label's beauty campaigns in September this year.
The news of the 'Game of Thrones' star's upcoming venture was announced on social media by the fashion house.
A post shared by Kit Harington (@kitharingtonn) on Mar 3, 2017 at 5:13am PST
Alongside a picture of the dark-haired hunk, which was shared on the Dolce and Gabbana Instagram account, it read: "The British actor #KitHarington will be the new face of Dolce&Gabbana's fragrance line #DGTheOne for Men starting September 2017 #DGBeauty (sic)."
The brand's founders and fashion designers Domenico Dolce, 58, and Stefano Gabbana, 54, have praised the British star for being the ideal figure to represent the brand because he is "young, naturally charming, charismatic" and has a "rich personality".
Speaking in a statement about the star, the creative masterminds said: "Kit Harington is exactly how we see the Dolce & Gabbana man: young, naturally charming, charismatic, with a personality rich in traits."
And they believe there is "no other face" more suitable for the position and to helm the labels campaigns.
They continued: "There could be no other face for The One for Men."
Kit will follow in the footsteps of fellow actors including Matthew McConaughey, 47, who previously fronted Dolce and Gabbana's fragrance commercials.
Meanwhile, the heartthrob, who is dating Rose Leslie after the pair met on set of the American drama series, found it "easy to fall in love" with his 30-year-old girlfriend.
When asked what his favourite series of 'Game of Thrones' to shoot was, he said previously: "Because the country [Iceland] is beautiful, because the Northern Lights are magical, and because it was there that I fell in love.
"If you're already attracted to someone, and then they play your love interest in the show, it becomes very easy to fall in love."