Fenty Beauty range by Rihanna. Picture: Instagram
After months of teasing on social media and probably years of development Rihanna’s debut makeup line Fenty Beauty is finally here. On the website it states that the beauty line was inspired to create ” Fenty Beauty after years of experimenting with the best-of-the-best in beauty and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.”

The beauty line truly looks beautiful and the it is very much millennial considered because of the colour palette chosen, products are designed to feel lightweight and we are sure the first thing one when the buy any product from the collection the first thing you’ll do is snap a picture for the “gram” not because it’s a Fenty Beauty product but because the range looks so effortlessly cool. 

Here are some social media reactions to the range: