The new Juicy Couture Viva la Juicy Soirée. Picture: Supplied.
Juicy Couture introduces the Viva La Juicy Soirée,  the latest fragrance made for the luxury-loving girl who is both glamorous and bold. 

The celebrated scent has held a coveted spot on the vanities of fashionable Viva Girls ever since. While the original remains an enduring favourite in the Juicy Couture fragrance portfolio, the new fragrance is created with the same essential DNA, interwoven with an exhilarating sense of unbounded liberation and mystery.

“The optimistic and playful spirit of the Viva girl is the inspiration for Viva la Juicy Soirée. She has an undeniable charm, a carefree attitude, and the ability to captivate those around her. The moment she arrives at any soiree, she lights up the room and the party begins,”  says  Honorine Blanc, Firmenich. 

Viva la Juicy Soirée. Picture: Supplied. 

Viva La Juicy Soirée dazzles with bright and lively fruity top notes that settle like a colorful dusting of confetti atop a well-balanced combination of floral mid notes and warm base notes. Both exotic and playful, the Pink Kiwi is a distinctive note that magnifies the magic of the overall composition.

  Top The scent opens with a kaleidoscope of jeweled fruits including pink kiwi, sparkling mandarin and cassis leaves, which blend to form a juicy pop of freshness.

Mid At the heart, the Indian sambac and jasmine petals de grasse mingle with waterlily to create a flush of delicate, feminine florals.

Dry.  The dry down pulses with ,musk, sensual amber, and a hint of soft woods, resulting in a glowing warmth that comfortingly envelops the wearer.