It’s sometimes hard to keep up with the latest online challenges, some disappearing into obscurity once they go viral.
But some online challenges have purpose, encouraging followers to add their voices to a cause and amplify social injustices.
As the country observes 16 Days of Activism, now is as good a time as any to join the fight against gender based violence.
TikTok’s #MyBodyStandUp challenge was recently launched in collaboration with 1st for Women to raise awareness around GBV.
It sits at just over 730K with more users jumping on board.
The challenge accompanies a newly released track created by award-winning singer Lira, electronic group GoodLuck, former Jamali member Mariechan and rapper Gigi Lamayne, called My Body.
Our very own Miss Universe Zozibini Tunzi has joined the call to action. A fierce activist for GBV survivors, Tunzi uses her platform for talking about issues that hit closer to home.
Every time the track is streamed, downloaded or bought, all proceeds go towards the 1st for Women Foundation which supports gender-based violence eradication programmes in South Africa.
We are challenging you to stand up to woman abuse with 1st for women and the ##MyBodyStandUp challenge♬ original sound - TikTok South Africa
As something close to Tunzi’s heart, she is calling on TikTok users to make their contribution and support the cause.
In her video, she encourages users to stream the message to contribute to the 1st for Women Foundation which has been helping victims and survivors of abuse.
“By streaming this powerful anthem that teaches themes such as boundaries and consent, you will be contributing towards the 1st for Women Foundation in the fight against women abuse,” said Tunzi.
To further drive awareness around GBV and the soundtrack, celebrities and creators have joined the dance challenge. Take a look at their dance moves below:
Justin De Nobrega
Stream 1st for Women's My Body (Stand Up) ft @GoodluckOfficial Miss_LiraSA @gigi_lamayne 🤍 Proceeds go to foundations fighting GBV ##MyBodyStandUp♬ My Body (Stand Up) - Lira, GoodLuck, Gigi Lamayne ft Mariechan
Matthew J Power
When you stream this track, the proceeds go to 1st for Women Foundation to fight women abuse!🥺❤️so hop on ##MyBodyStandUp and help the cause!♬ My Body (Stand Up) - Lira, GoodLuck, Gigi Lamayne ft Mariechan
Make sure you stream 1st for Women’s My Body (Stand Up). Proceeds go to 1st for Women Foundation to fight women abuse ##MyBodyStandUp♬ My Body (Stand Up) - Lira, GoodLuck, Gigi Lamayne ft Mariechan
Stream the video here.