For make-up inspiration this year, look to the stars — or, more precisely, to your stars. Zodiac-themed beauty might sound an unlikely marriage of concepts, but it is proving to be a big hit both in the retailers and online and is a popular way to choose eyeshadows or body washes.
It is fascinating to see this combination of astrology and beauty emerge against the backdrop of a growing interest in ‘alternative’ therapies, including aromatherapy and the healing power of crystals.
The portents of this trend began in 2016, when beauty expert Krista Madden launched her My Sign range of eyeshadow palettes with Revolution Beauty. ‘Bespoke beauty and personalisation was becoming popular,’ she says. ‘Zodiac signs have colours and gemstones associated with them.
She tried to compose 12 palettes which looked different, but were true to the characteristics of each star sign and still wearable.