Big Sean celebrates 50 years of suede with Puma
From the streets of Detroit to number one on the charts, Sean Anderson a.k.a Big Sean has built his career on hustle. He takes inspiration from the simple fact that life is what you decide you want it to be; your decisions, good or bad, define your legacy. He’s embodied this throughout his evolution from local Detroit rapper to international star– he’s worked hard to get here, and he never forgets his beginnings.
Sean’s talents go beyond music and performance; his personal sense of style has undergone transformations over the years and has now reached icon status. As a PUMA creative collaborator and ambassador, he gives his stamp to his debut collection that reflects his classic-meets-streetluxe style.
Releasing this month is a capsule pack that Sean designed to commemorate the Suede’s 50th anniversary. That OG PUMA ‘D’ branding reminiscent of its founder Rudolf Dassler’s logo, premium taping and mix of velour and knits are some of the key features that set the tone for what you can expect from his full collection.
The Big Sean Suede 50 pack features the Suede x Big Sean reimagined mid-cut iteration with a chunkier midsole, prominent PUMA ‘D’ branding on the tongue and iconic Big Sean signature in the outer lateral. Big Sean redefines the Suede with an extra-clean formstripe, a knitted sock construction and a customised lacing system originally inspired by hiking laces.
Sean’s characteristic green, white and blue colourway finishes off the clean iteration and appears on the heel loops, sole and foot bed. Sean breathes new life into the classic T7 Track Jacket by giving it his hometown remix. The PUMA x Big Sean T7 Top and Pants are street meets luxe with a mix of soft satin, velour, doubleknit and premium taping. A dedicated taping that accentuates the collar, cuffs and waist comes in the same striking green, white and blue combination. Tone on tone branding finishes the clean silhouettes.
The PUMA x Big Sean Suede 50 Pack drops on 22nd March at PUMA SELECT, X-Trend Store, selected Archive stores and selected retailers nationwide.