Bright and outrageous designer socks are nothing new. They’ve popped up everywhere from high-end boutiques to department stores, making them accessible to anyone looking to add a quirky touch to their outfits.
When I was introduced to the Sexy Socks range my first thought was “Oh, no. Not another designer socks brand!” I had to find out what made these socks different from the rest of the socks now flooding the market.
What I discovered touched my heart. For every pair of socks sold, Sexy Socks gives a free pair of school socks to a child in one of South Africa’s township
schools. Obviously, I had to find out more about who the person was behind this initiative and the quirky socks.
In 2014 Sexy Socks was started by Dave Hutchison, who was just a regular guy who wore a suit to work and jeans on the weekend, but had a passion for outrageous socks.
Why did this regular Joe decide to start his own crazy socks line?
One afternoon a homeless man, drenched to the bone and shivering, came to his door wanting some food. Hutchison took him in, fed him and gave him some dry clothes.
Realising that this man’s plight wasn’t unique and thousands of people are either homeless or living in a shack in South Africa, freezing and cold, he felt that there must be a way for businesses to help. And that is how Sexy Socks was born.
Sexy Socks, based in Cape Town, is determined to provide free school socks to every child in South Africa’s township schools – for all those kids who have to go to school without socks in the middle of winter simply because they can’t afford them. It’s the company’s mission to change this.
If that isn’t encouraging enough, you’ll be happy to know that the socks are a proudly South African product. Besides the outrageous designs and bright and bold colours, there’s a choice between their bamboo range (truly the softest, most comfortable socks you’ve ever worn) and their cycling range, which have been designed specifically with comfort, support and endurance in mind (power to the pedals!).
The creative minds behind these colourful socks are a team of young designers who come up with all of the designs. They draw on all of the latest trends and try to pull them together to capture a Sexy Socks feeling in them.