Kylie Jenner is revealed as the face of the Adidas Falcon campaign. Picture: Adidas

Kylie Jenner's pockets are just increasing following her deals with Adidas and American-based retail store Ulta - with her cosmetics line making its way onto Ulta's shelves in 2019. After signing a new deal with the German athletic brand, Jenner was revealed to be the face of Adidas' FW18 Falcon campaign. 

Picture: Adidas

The Falcon sneaker is an Adidas Originals' addition to its female collection of sneakers and pays tribute to the brand's '90s roots. 

An earlier version of the Falcon sneaker - titled the Falcon Dorf - came out in 1997, coincidentally the same year Jenner was born. 

"I love the '90s style", Jenner explained. "It really inspired many of the colour choices in my beauty collections. These looks are definitely a throwback to that time". 

The Falcon Sneaker is a resurrection of its '90s predecessor, created for a new generation of sneaker lovers. Whilst holding tight to the core values that established the Falcon as a revolutionary force, the Falcon is a fresh evolved sneaker in a grey, pink, black and blue colourway. 

Picture: Adidas

Its maximalist design seamlessly pairs with Kylie Jenner's own desire for striking palettes and bold designs, with key features including a paneled construction in classic mesh and suede, a molded heel unit, and reflective detailing. 

The rubber midsole ties the Falcon together, with juxtaposing accents of colour on the forefoot and heel to create a confident silhouette that bridges '90s nostalgia with contemporary energy.

The new Adidas Falcon sneaker. Picture: Adidas

Look out for the Adidas Falcon in Core Black-Light Pink to release this Thursday, 6 September 2018 at Adidas Originals stores, adidas.co.za and other select local retailers. Retail price is set at R1599.