Adidas Originals launched its newest sneaker, Deerupt — a contemporary take on adidas heritage realized in a radically new look. At the launch held at Museum of African Design in Maboneng, a once minimalist and bold sneaker was revealed, drawing inspiration from grid design while debuting a new profile that remains undeniably adidas.
Inspired equally by urban planning, architecture, and natural phenomena, Deerupt holds the grid as its central design principle. Initially featured in adidas running silhouettes in the 80s - once a key feature on the New York runner and Marathon Training shoe – today the grid design is stretched to envelope the entire shoe.
The new adidas Deerupt.
Constantly playing with the grid itself through textures, layers and different perspectives, the collapsible, runner-inspired design features an ultra-lightweight construction with knit uppers covered in stretchable netting.
Inside, zoned foam pockets molded along the shoe’s interior lining ensure the highest degree of fit by locking the foot into the shoe to create a supportive compression.
The new stylish Deerupt kicks.
Deerupt is available in the hero colourway Solar Bird, a meld of two iconic adidas tones: Solar Red and Bluebird. Shop this new collection at adidas Originals stores, select retailers and www.adidas.co.za.