African Fashion International (AFI) has acquired an online marketplace for art, Wezart which is aimed at promoting and celebrating African creatives showcasing their work on global stages.
The acquisition is part of a strategic plan by AFI to become a digital hub for Africa’s creative industry, connecting fashion, art and music.
AFI is where fashion and art meet. Picture: SDR.
“African Fashion International has over the years successfully propelled many African designers globally. fashion, art and music are connected, and this acquisition is in line with AFI’s growth strategy,” said AFI Founder and CEO, Dr Precious Moloi-Motsepe.
Started in 2016, the online store aims to assist artists in Africa to sell their artwork online by creating a virtual gallery, make online sales and track their monthly sales.
The Maxhosa squad at AFI. Picture: SDR.
The artwork from the online marketplace will be exhibited during AFI Fashion Week in Cape Town, giving artists an opportunity to showcase their craft as well as grow their businesses.
Rich Factory at AFI Fashion Week. Picture: SDR.
“The acquisition by AFI of Wezart, is an important step in the right direction for the business as it will now be able to provide a strong user base for the artists," said former Managing Director, Sihle Majola.
AFI will formally introduce wezart.co.za during AFI Fashion Week in Cape Town on Wednesday, March 11 through an auction that will be hosted at the Cape Town International Convention Centre.
AFI Fashion Week will take place from March 12 - 14, 2020.