Heading into the holidays, Aldo, a global leader in fashion footwear and accessories, joins forces with Global Citizen, a game-changing international advocacy organization, to support “Education for All”.
“Give Back, Move Forward” is geared towards supporting the movement to help 264 million children gain access to education worldwide. The gender-less sneaker, Aldo Mx. will be released in three exclusive colours – deep red, black on black and grey mix – and will be available in Aldo South Africa stores from 15 December. 20% of the net proceeds will help children in the world’s poorest countries get the education they deserve.
Aldo’s gender-less sneaker Mx. first launched in August 2017 with a message of equality and unity. In this special collaboration with Global Citizen, Aldo aims to grow the impact of Mx. with a more tangible contribution to society. “It was crucial for us to find an organization that would not only reflect our founder’s vision and philosophy in the most genuine way, but also inspire and mobilize our customer,” asserts Daianara Grullon Amalfitano, Senior Vice President at Aldo.
“After successfully launching our gender-less sneaker last summer, we sought to further celebrate the intention and values behind its creation. By extending the purpose of Mx. towards this new campaign, our goal is to elevate what the sneaker stands for and raise awareness for a project that will resonate with our global community, the ' #AldoCrew'".
Mx. Black on black. Picture: Supplied.
The “Give Back, Move Forward” campaign represents tangible action towards concrete change with equal access to education. Falling under the umbrella of Global Citizen’s “Education For All” campaign, it aims to fill critical funding gaps in global education, including supporting the Global Partnership for Education (GPE) to achieve its 2018 replenishment goal of $3.1 billion.
Helping to fill their funding gap will positively impact hundreds of million children and youth across 89 countries. Through its partnership with Aldo, Global Citizen will also continue to call on world leaders, businesses and multilateral institutions to support the GPE “Education Cannot Wait” fund. This will ensure that 75 million children and youth in danger of, or already missing out on their education, can have the resources they need to access this basic human right.
Mx. Grey. Picture: Supplied.
“We are delighted to have the support of the Aldo Group in our campaigning for a quality education for every child. Aldo has historically been a leader on social issues and we feel this partnership truly has the power to inspire thousands around the world to become active Global Citizens,” said Stephen Brown, senior director of global partnerships at Global Citizen.
Aldo remains committed to growing and sharing its philanthropic culture through this new project. The principles of social engagement, shared by the Global Citizen, further solidify the partnership and give grounding to a common goal on education.
* The limited edition Aldo Mx. will be available in 13 countries including Canada, Indonesia, Kuwait, Lebanon, Malaysia, Mexico, Singapore, South Africa, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States of America.