Ayanda Thabethe for Havaianas Summer '17. Picture: Themba Mbuyisa.
Havaianas has announced the launch of its summer ‘17campaign featuring Ayanda  Thabethe modelling their latest styles. Over the years, the fashion lifestyle brand has  become synonymous with summer and this year’s campaign embodies everything  we love about the season.

Showcasing this season’s summer trends, from simple neutral tones and styles to  vibrant tropical combinations, there’s a Havaianas for everyone. The Spring/Summer  collection is made up of the classic styles such as the Brazil Logo, Slims and Lunas  but in new exciting colours and designs.

Ayanda Thabethe. Picture: Themba Mbuyisa. 

“Let’s be honest, summer is the most anticipated season around the world. It’s a  feeling and our aim is to create content that embodies this feeling of happiness,  spontaneity and endless energy. Our brand is synonymous with the light hearted  way of enjoying life and it was important that this campaign communicated that”,  Cebisa Luzipho - Havaianas South Africa PR Manager.

Ayanda Thabethe in Havaianas floral dress. Picture: Themba Mbuyisa.

This Havaianas campaign, amongst many things, conveys this season’s  personification of “endless energy”, “happiness” and “spontaneity”. The brand is
about celebrating life and this year’s campaign shot in the vibrant Maboneng does  exactly that.

Ice cream affair. Picture: Thamba Mbuyisa. 

“Being from Durban, we live in our Havaianas. The brand’s fun and care-free  approach to life fits perfectly into my lifestyle and compliments the woman I am. I am  very deliberate in choosing who I work with because everything has to feel natural  and authentic”, Ayanda Thabethe said.

The new Havaianas collection is available at all Havaianas store in Johannesburg,  Cape Town and Durban.