Havaianas has announced the launch of its summer ‘17campaign featuring Ayanda Thabethe modelling their latest styles. Over the years, the fashion lifestyle brand has become synonymous with summer and this year’s campaign embodies everything we love about the season.
Showcasing this season’s summer trends, from simple neutral tones and styles to vibrant tropical combinations, there’s a Havaianas for everyone. The Spring/Summer collection is made up of the classic styles such as the Brazil Logo, Slims and Lunas but in new exciting colours and designs.
Ayanda Thabethe. Picture: Themba Mbuyisa.
“Let’s be honest, summer is the most anticipated season around the world. It’s a feeling and our aim is to create content that embodies this feeling of happiness, spontaneity and endless energy. Our brand is synonymous with the light hearted way of enjoying life and it was important that this campaign communicated that”, Cebisa Luzipho - Havaianas South Africa PR Manager.
Ayanda Thabethe in Havaianas floral dress. Picture: Themba Mbuyisa.
This Havaianas campaign, amongst many things, conveys this season’s personification of “endless energy”, “happiness” and “spontaneity”. The brand is
about celebrating life and this year’s campaign shot in the vibrant Maboneng does exactly that.
Ice cream affair. Picture: Thamba Mbuyisa.
“Being from Durban, we live in our Havaianas. The brand’s fun and care-free approach to life fits perfectly into my lifestyle and compliments the woman I am. I am very deliberate in choosing who I work with because everything has to feel natural and authentic”, Ayanda Thabethe said.
The new Havaianas collection is available at all Havaianas store in Johannesburg, Cape Town and Durban.