Chanel brings elegance, sophistication and opulence to the counter. Picture: Supplied

Woolworths has reached a milestone in their business, having positioned themselves as the ‘big beauty destination’, with their most recent acquisition being the House of Chanel, to name one of thirteen luxury brands joining the beauty stable. 

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Chanel brings elegance, sophistication and opulence to the counter, from the renowned fragrance N°5 to the most effortlessly wearable foundations, Chanel offers fragrances and beauty essentials that are exceptional and timeless. Along with a much loved and established private label brand, WBeauty on offer, Woolworths is set to become the one stop shop for all beauty needs, both online and instore.

“Strategically, building the beauty business has been about finding likeminded partners, and Chanel is the perfect fit. We share a joint focus on high quality, desirability and innovation and we believe that positioning Woolworths alongside an iconic luxury brand such as Chanel, underpins our global fashion positioning” says Vivienne Joseph, Head of Beauty at Woolworths.

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The Chanel make-up range is now available at Mall of Africa and Canal Walk, while the fragrance range will be available at all Woolworth’s flagship stores nationwide.