Cardi B is the face of Reebok's new "Meet You There" collection and features in a campaign video discussing how she always stays true to herself.
The 26-year-old rapper - who has 13-month-old daughter Kulture with her husband Offset - was named a partner and ambassador for the sporting giant, which is owned by parent company Adidas, back in November 2018, and now the star has featured in the brand's 45-second video while discussing how she always stays true to herself.
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A post shared by Cardi B News(@cardibwrld) on Aug 6, 2019 at 10:41am PDT
Speaking in the campaign video, she said: "I just thought I was weird because everybody kept telling me that I'm weird but when I started doing videos on Instagram, and so many people claimed that they relate to me, I was like, 'Whoa, I guess there's a lot of weird people out there'."
"A lot of people always talking about how I talk. I have a very deep accent, and I started feeling real insecure about it, but it's like, 'Nah, forget it'.I gotta be real with myself all the time. That's what I gotta do to stay me."
The collection is available in a huge range of sizes, from 2XS to 3XL, and caters to both men and women.
Reebok's President Matthew O'Toole previously said: "For us, she really is emblematic of what our brand has done well over the years and that is to be bold, provocative and uninhibited.
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Make your presence known. | @iamcardib in the Meet You There collection. Tap to shop.
A post shared by Reebok(@reebok) on Aug 14, 2019 at 9:14am PDT
"If we look at some of the things we've done with Allen Iverson or being the first to sign musicians, or more recently with Kerby (Jean-Raymond) of Pyer Moss, when we are at our best we are with people who are comfortable living out loud and Cardi fits that."
An official statement from Reebok added: "Cardi isn't just a world-class entertainer. She's a mother, a style icon, a pop culture magnet and - above all else - a fearless individual. She's broken every mold that superstars are supposed to fit into - and she's reached the top by following nobody's path but her own."
Reebok has previously collaborated with a host of other music stars, including Jay-Z, Pharrell Williams, Future, Missy Elliott, Queen Latifah and Eve.