Beverage brand, Coca-Cola teamed up with four local designers, Sol Sol, Maylee, SGOD and Rich Mnisi to create Coke Threads, a quartet of signature collections influenced by uniquely South African experiences and the Coca-Cola taste for adventure.
Using the brand's iconic design elements, the designers have been successful in creating a Coca-Cola inspired fashion range.
At the launch hosted by Scoop Makhithini in Braamfontein on Friday afternoon, they showcased the Coke Threads, a collection curated and tested against the best of local and international trends-merging with the best and bubbliest of Coca-Cola’s iconic aesthetic and attitude.
SGOD and Rich Mnisi. Picture: Supplied.
The campaign is a multi-sensory and multi-platform experience that brings to life collaborative creations in a fresh and impactful way.
Over the next few months, you can expect to see the limited edition Coke Threads collection online. Check out Twitter @CocaCola_ZA , on the gram @cocacolaza or @cocacolasouthafrica on Facebook for more information.