The new teen collection stands for what Country Road believe in. Natural fibres, recycled materials, and better practices. Picture: Supplied.
Teenage fashionistas brace yourselves because Country Road Teen is launching in South Africa. The first-ever Teen Collection will cater for pre-teen and teen girls and boys aged 8-16, becoming Australia’s only luxury retailer designing for both genders.

The brand's managing director Elle Roseby said the launch of Teens is a milestone and an  opportunity to hone in on a new market for the brand.

“Up until now, the brand has designed for most children in a family, from newborn to kids,  leaving a gap for pre-teens and teens. We’re thrilled to be launching an age-appropriate  collection for a fashionably conscious generation whilst demonstrating our connection to the  environment.”

The inspiring and considered range boasts superior quality, fabrics and craftsmanship, featuring Denim, Country Road Heritage sweats, t-shirts, dresses, skirts and swimwear.Picture: Supplied

Made for the edgy young fashion trendsetters, this collection is developed with sustainability at its core, echoing brand's ongoing  commitment to sustainability and quality. 

The first teen collection features:

• Denim styles made from recycled fibers, meaning a percentage of the denim is made  from pre-loved denim.
• All T-shirts and heritage sweats are made from organically grown cotton.
• BCI (Better Cotton Initiative) Cotton has been used in dresses, denim jackets and denim  styles.
• Recycled Nylon is used to create swimwear, sourced from discarded fishing nets and  factory offcuts.

The new on-trend range will cater for pre-teen and teen girls and boys aged 8-16. Picture: Supplied. 

The full Country Road Teen collection will be available in select stores and online at  countryroad.co.za from August 24, 2019.