Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, and a leader in the premium sector for sunglasses, optical frames and sports eyewear.
It boasts one of the most extensive private inventories of eyewear with a precious heritage of more than a hundred years of glasses.
Safilo sunglasses. Picture: Itumeleng English.
The group translates extraordinary designs into excellence when it comes to their collections.
With August as a big month for sunglasses in South Africa because that’s when most eyewear collections are unveiled, Safilo Group also released their hot season eyewear.
“It gives me great pleasure to share with you collections that are rare and unique. South Africa is on the map as a sunglasses hot spot,” said Taryn Louch, speaking on behalf of Safilo at the launch.
“This launch is an intimate affair, but one which we love to share with the rest of the world.
“From one of the greatest italians and for the first time in South Africa, Safilo Group presents Elide Saab FW 2017/2018 eyewear collection.”This exclusive collection, which celebrates femininity, is already an admired sunglasses line that meets the requirements of Hollywood stars such as Julia Roberts, Jessica Chastain and Naomi Watts.
Elie Saab's new collection. Picture: Itumeleng English.
The designs are sophisticated, in styles that perfectly complement the precious metals from which the sunglasses are crafted.
They have gold plated metal and precious crystals that are carefully embellished. Featuring stylised tips in a shape of cut-out leaves, these creations have high-end feel that is soft and subtle, all in unconventional shapes that are sought-after this season.
This collection is only available from a selected network of boutiques worldwide. As in Dubai, only 10 boutiques in South Africa have this collection, nationwide.