It's been 24 years since that Wonderbra advert made her a global pin-up – but as this picture shows, Eva Herzigova still looks good enough to stop traffic.
The supermodel, 45, barely seems to have aged a day since the infamous Hello Boys campaign, which was blamed for causing accidents as distracted motorists stared at her billboards.
Now a mother of 3, Miss Herzigova has recreated her look from the 1994 poster for a new advert for Italian lingerie firm Yamamay.
Eva Herzigova has teamed up with Yamamay to relaunch their Basic collection. (Picture: Instagram)
Instead of a strict diet or gruelling exercise regime, Miss Herzigova claims she has motherhood to thank for her figure. ‘There are no secrets about trying to look good except to be who you are’, she told the Mail.
‘I don’t really diet but I am flexitarian, which means I try to cut out meat when I can, but I think that rushing around looking after three boys probably is what keeps me most in shape. And also being happy ... I guess I am lucky.’
The Czech beauty announced her engagement last year to businessman Gregorio Marsiaj, the father of her sons George, 11, Philipe, seven, and Edward, five.
She has previously defended the Hello Boys advert after criticism from feminists. ‘It empowered women,’ she said in 2014. ‘It didn’t degrade them like some said. It was controversial, sure – but it made waves and you can see its influence today. It was one of the most successful advertising campaigns in history and I am so proud to be a part of it.’
© Daily Mail