With a passion for fashion from an early age, Phasha has made a name for herself, not just locally but globally as well.
Satin all-in-one: Designed with blue satin, the jumpsuit accessorised with Venda material apron is very innovative.
“I started learning things from my mother and grandmother at an early age and it grew in me that I want to become a fashion designer,” she says.
“I studied at Central Johannesburg College in 2008-2011. In 2015, I went to further my studies at LISOF (fashion design school and retail institute) but later dropped out due to financial issues.
“I wanted to make a living out of my craft and put my name out there with the best in fashion design.
“To formalise things, instead of being known as Tshukudu the designer, I registered Alvada Creations (Pty) Ltd and started operating as a business,” says Phasha.
Through her brand which takes pride in producing African couture mostly inspired by the Venda culture, Phasha was granted an opportunity to showcase at Torino Fashion Week in Italy last month.
“With the Torino range, we were given Islamic incorporated with a South African culture as a theme. I chose to do Islamic and Venda.
“It was an incredible experience, it reminded me of all my dreams and where I want my brand to be. I finally experienced the big ramp, big lights, cameras and action that I’ve always wished to see. Torino Fashion Week was most of my dreams packaged as one.
“The platform meant a lot for Alvada Creations as a brand and inspired a lot of young people to believe in themselves, dream big and know that anything is possible. I believe that this is the door that will open many more shows for us locally and abroad,” says Phasha.
Now that she’s stepped on international stages, Phasha plans on expanding the brand to other countries overseas to give the world an African flair of fashion.
Stay connected with Alvada Creations on Instagram @Alvada_Creations.