It’s a mashup of iconic fashion and fast food as designer Gert-Johan Coetzee teams up with McDonald’s South Africa for the 50th birthday of the world’s most iconic burger, the Big Mac. The collaboration, and a sneak peek of Coetzee’s glamorous Big Mac-inspired fashion collection, were revealed at a festive event in Sandton, hosted by It Girl Nomzamo Mbatha.
Coetzee’s latest collection, which will be shown next week at South African Fashion Week, includes a range of edgy streetwear inspired by the Big Mac. Alongside the high-glamour red-carpet showstoppers the designer is best known for, he will also send glam casual wear down the ramp.
“After 50 years of unwavering popularity, the Big Mac is a pop culture icon, and we had to celebrate this milestone with something extraordinary. Seeing its iconography interpreted into fashion by a leading designer is very rewarding,” said McDonald’s SA’s chief marketing and communications officer Daniel Padiachy.
To turn this popular food icon into a fashion statement, Coetzee took inspiration from urban club culture, for a range that includes tinsel jackets, trendy tracksuits, faux fur and blinged-up T-shirts.
Coetzee explained that his main Spring Summer 18 Collection has a colour palette that includes variations of ultraviolet, which is the Pantone colour of the year, and juxtaposes hi-tech holographic fabrics, feathers and sequins with depictions of the Chinese lucky cat.
“There is an element of luck in all success, and I want to acknowledge that with gratitude. I am grateful that we can give back this season by contributing to the Ronald McDonald Family Rooms at the Chris Hani Baragwanath Academic Hospital in Soweto. These Family Rooms have had over 50 000 families come through their doors to date,”says Coetzee.