Bright spring/summer collection showcased at Edcon's Heritage Month fashion show. Picture: Eunice Driver.
To celebrate Heritage Month, Edcon hosted a fashion show in support of local designers. 

Returning from New York Fashion Week, David Tlale showcased his latest collection at The Mall of Africa on Saturday 15 September. He was joined by Edcon Design Innovation Challenge students, some of whom have launched their own labels.

Rocking the runway in a yellow summer dress. Picture: Eunice Driver. 

To encourage consumers to support the “Buy Local” movement, the public and invited guests watched as models strutted breathtaking creations which included designs by Sonwabile Ndamase, Edgars range inspired by the life and legacy of Nelson Mandela, also its D66 range and Jet’s Niara collection.

“These local ranges are an important step in the direction of providing consumers with more local choices in our shops and sensitizing them about the impact that buying anything local has on job creation and the economy,” says Eustace Mashimbye, CEO of Proudly South African.

The African way- David Tlale walks with a model dressed in his couture. Picture: Eunice Driver. 

The Design Innovation Challenge is Edcon’s skills development programme that seeks to provide young designers with industry and entrepreneurial experience.