Donna and The FIX collaborated with everyday women rather than models to illustrate the brand's vision for inclusive fashion. Picture: Supplied.
Fashion brands, Donna, and The FIX have joined TFG’s other 15 online stores,  announcing the new arrivals through a celebratory photo shoot that represents total  inclusivity and the true democratization of women’s fashion.

Using a celebratory photo shoot that represents total inclusivity and the true democratization of women’s fashion, Donna and The FIX have joined forces with TFG’s online stores. 

TFG’s omnichannel mission is to give all South Africans access to a relevant and  inspiring fashion lifestyle, irrespective of identity, body type, style, budget, where  they live or how busy their lives are. 

To celebrate body positivity, the group used differently-abled, mothers, working women, the young, the mature and the spirited, for their  Spring/Summer 2018 collections that are available to shop online.

The launch of donna.co.za marks the arrival online of South Africa’s body  positivity brand, while thefix.co.za is the millennial fast fashion value
retailer of choice.

Shopping is now available online at www.donna.co.za or www.thefix.co.za