Influencers get trolled over Baby Soft campaign

It seems like the influencers who were chosen for the Baby Soft campaign didn't get the full memo or rather yet, they didn't interpret it so well. 

One of the requirements for the #BabySoftQuilts was that influencers had to be "real and authentic" in their approach. 

The do's and don'ts for the Baby Soft campaign. 

Although some tried to be real as possible, some were unrealistic and that's what got the Twitter community talking. For example, Mohale Motaung tried to be innovative by making a necklace out of the tissue papers and we admire that, but the LV suitcase? It's lockdown, where were you going? 

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Having a soft companion has never looked this great. Y’all agree? ____ #BabySoftSupremeQuilts #TreatYourself #NoDebate #BabySoft_Ad #Sponsored #Ad

A post shared by Mohale Tebogo Motaung(@mohale_77) on Jun 11, 2020 at 1:16am PDT

The memes came in thick and fast with many poking fun at Motaung.

pic.twitter.com/H7p4jmb5II

— Homo Historia (@_PaulM) June 11, 2020

It gets worse 🤣 pic.twitter.com/ESWQiTceBH

— Double O 🔌 (@Oh_itz_goOmz) June 11, 2020

We also have the likes of Mvelo Makhanya who turned the tissue papers into a handbag. Kudos to her but what can you possible carry in that "handbag"? 

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life has become so much easier with these new #babysoftsupremequilts tissues. what a luxury! i am absolutely obsessed 😍 #treatyourself #nodebate #babysoft_ad

A post shared by Nomvelo Makhanya 🦋(@_mvelomakhanya) on Jun 10, 2020 at 3:25am PDT

However, we do have those who were realistic and used the tissues for their home workout routines. Mamas also came through and included their children. 

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Yor julle, because of lockdown I didn’t even train much but now I need to prep myself for when I have training sessions again. @jodie24fit already told me he’s gonna kill me when we start training again! 😩 So I somma used the #babysoftsupremequilts to help me with my fitness journey preparation biesagheid. Let’s get it... And be gebou again. See if you can do this! . #BabySoftSupremeQuilts #treatyourself #nodebate #babysoft_ad #training #fitness #pistolsquat #gebou #djposted

A post shared by Dean Smith(@smith.d.j) on Jun 10, 2020 at 10:59am PDT

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Just another day that Nuri makes a simple task a fun learning activity! We already know that toilet paper is a fav for toddlers , so we started using ours for playtime, learning how to count and building blocks. Plus they are nice and soft. You can thank me later mommies 😉 #treatyourself #nodebate #babysoft_ad #babysoftsupremequilts

A post shared by mpoomy(@mpoomy_ledwaba) on Jun 10, 2020 at 8:03am PDT

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It’s the little things that count - a warm duvet, a steaming cup of coffee and protected skin, that’s why I use Baby Soft Supreme Quilts to keep my skin feeling soft and clean. With it’s thicker sheets and unique quilted texture, it is not only soft but also more absorbent. Thanks to it’s added touch of silk #babysoftsupremequilts #treatyourself #nodebate #babysoft_ad

A post shared by Zaida Omar(@zaida_omar) on Jun 10, 2020 at 3:58am PDT