It seems like the influencers who were chosen for the Baby Soft campaign didn't get the full memo or rather yet, they didn't interpret it so well.
One of the requirements for the #BabySoftQuilts was that influencers had to be "real and authentic" in their approach.
The do's and don'ts for the Baby Soft campaign.
Although some tried to be real as possible, some were unrealistic and that's what got the Twitter community talking. For example, Mohale Motaung tried to be innovative by making a necklace out of the tissue papers and we admire that, but the LV suitcase? It's lockdown, where were you going?
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A post shared by Mohale Tebogo Motaung(@mohale_77) on Jun 11, 2020 at 1:16am PDT
The memes came in thick and fast with many poking fun at Motaung.
— Homo Historia (@_PaulM) June 11, 2020
It gets worse š¤£ pic.twitter.com/ESWQiTceBH
— Double O š (@Oh_itz_goOmz) June 11, 2020
We also have the likes of Mvelo Makhanya who turned the tissue papers into a handbag. Kudos to her but what can you possible carry in that "handbag"?
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A post shared by Nomvelo Makhanya š¦(@_mvelomakhanya) on Jun 10, 2020 at 3:25am PDT
However, we do have those who were realistic and used the tissues for their home workout routines. Mamas also came through and included their children.
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A post shared by Dean Smith(@smith.d.j) on Jun 10, 2020 at 10:59am PDT
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A post shared by mpoomy(@mpoomy_ledwaba) on Jun 10, 2020 at 8:03am PDT
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A post shared by Zaida Omar(@zaida_omar) on Jun 10, 2020 at 3:58am PDT