K Naomi. Picture: Bhekikhaya Mabaso.

Vogue eyewear recently  celebrated their collaboration with model and TV personality, K Naomi Noinyane.

This year, Vogue Eyewear launched the #SHOWYOURVOGUE campaign: a strong message for all women around the world which unleashes a V-side that reflects her own personality and attitude.

The campaign is an invitation for women to show the world their  true essence and inner beauty. A real eyewear-lover, K Naomi embraces the brand’s philosophy of “beauty that goes beyond just beauty”.

 She channels her V-side to express her best and most confident self.

Vogue sunglasses. Picture: Bhekikhaya Mabaso. 

“My V-side is boxing. I think everyone knows now because I show it out in everything that I do. It’s become a comfort zone, a place where I get confidence. 

"For a longest time I used to be insecure about my body and I was like; I need to do something, let me try get into gym." 


Trying on some Vogue sunglasses. Picture: Bhekikhaya Mabaso. 

"Try eat more healthy, and I was actually like  ‘I love my body’, I’m tiny but I love myself the way I am, I appreciate myself”, says Noinyane. 

Although Noinyane says that working with the brand for the first time was a bit scary, the support and the love she got from the team has been worthwhile. The brand itself trusts her well enough hence she is part of the campaign. 

Vogue eyewear. Picture: Bhekikhaya Mabaso. 

“K Naomi is very influential in her field. Her confidence and style aesthetic perfectly matches the Vogue Eyewear brand. 

She has a strong sense of self awareness and has an empowering V-side — and that’s why she was selected to represent this incredible campaign both locally and globally”, says Thera van‘t Hof, Luxottica South Africa, senior brand manager.


Putting on some #vogueeyewear. Picture: Bhekikhaya Mabaso. 

To also partake in this campaign that pushes women to be the best they can be in every aspect, guests were treated to a pair of Vogue Sunglasses of their choice.

To join the movement, follow @vogueeyewear on Instagram.