Kim Kardashian West launches her own shapewear line
Kim Kardashian West has launched her own shapewear line named Kimono, and she revealed Kanye West designed the logo.
The 38-year-old reality star has unveiled her latest passion project and promised the inclusive collection - which is available in sizes XXS to 4XL and in nine different shades - "actually works".
She wrote on Twitter: "Finally I can share with you guys this project that I have been developing for the last year. I've been passionate about this for 15 years.
Finally I can share with you guys this project that I have been developing for the last year.— Kim Kardashian West (@KimKardashian) June 25, 2019
I’ve been passionate about this for 15 years.
Kimono is my take on shapewear and solutions for women that actually work.
Photos by Vanessa Beecroft pic.twitter.com/YAACrRltX3
"Kimono is my take on shapewear and solutions for women that actually work.(sic)"
The 'Keeping Up with the Kardashians' star has even developed a style that features a cut-out leg, for women who wear outfits that feature a thigh-high slit, and was inspired to create her own range because she has experienced "so many times" where she "couldn't find" shapewear solutions.
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Offering real solutions in 9 shades and sizes XXS - 4XL, Kimono Solutionwear™ celebrates and enhances the shape and curves of women. Each piece is designed with soft yet supportive fabrics for everyone to feel their most confident. #KimonoBody Photo by Vanessa Beecroft
A post shared by KIMONO (@kimono) on
She added: "I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn't find a shapeware colour that blended with my skin tone so we needed a solution for all of this. #KimonoBody
"This is the solution short. I developed this style for all of those times I wanted to wear a dress or skirt with a slit and still needed the support. @kimonobody (sic)"
Kim - who has children North, six, Saint, three, Chicago, 17 months, and Psalm, six weeks, with husband Kanye West - also revealed that her Yeezy designer husband "drew the logo" for her Kimono shapewear.
She continued: "Introducing Kimono SolutionwearTM for every body. Coming Soon in sizes XXS - 4XL in 9 shades. @kimonobody #KimonoBody
"Fun Kimono Fact- Kanye drew the Kimono logo.
"This is a new approach to shapewear: Offering real solutions in 9 shades and sizes XXS-4XL, @kimonobody celebrates and enhances the shape and curves of women. Each piece is designed with soft yet supportive fabrics for everyone to feel their most confident. #KimonoBody (sic)"