RI.CH Factory at the #Chuckfirst fashion show. Picture: Supplied.
Iconic shoe brand, Converse has responded to the trend of rebellion against conformity; “  Why follow the rules when you could make your own?”

To celebrate the Chuck Taylor All Star, Converse hosted a START FROM THE BOTTOM, Chucks’ first fashion show in Johannesburg. 

Yellow-mellow. Picture: Supplied. 

Start From The Bottom is not just a campaign, but also an invitation to be different. It features some of South Africa’s most talented designers, the likes of RI.CH Factory, Gulexy Creations, DEAD, Prime Obsession and Rich Mnisi.

All white swag. Picture: Supplied. 

At the launch recently held at Sally Mustang, Kramerville, each designer showcased their interpretation of starting with a pair of Chucks. They then built their outfits from this, interpreting their own unique rebel style. 

Smart casual. Picture: Supplied. 

Following the success of the #ChucksFirst fashion show, the brand will be rolling more series of #ChucksFirst activations in Johannesburg, Cape Town, and Durban.  These activations will feature the live mannequins that came to life at the fashion show.