Sustainability is coming into even sharper focus at Milan Fashion Week.
The industry is seeking to show its mettle in big and small ways after 32 leading fashion companies signed off on a set of shared goals presented to the leaders of Group of 7 industrial nations.
That can mean experimental textiles and ecological materials, or editing a collection down to its purest form, getting rid of excesses. Hitting a balance is a challenge for designers, facing the demand for constant novelty while trying to maintain a socially responsible profile.
Prada is one of the designers who launched Milan Fashion Week on Wednesday previewing their spring/summer 2020 collection.
Already essential, Muccia Prada is trying a less-is-more aesthetic, also in support of a sustainable agenda.