Fashion label Levi’s is back with another “I Shape My World” campaign and this time around it stars Lunathi Mampofu.
“I Shape My World” is an initiative that celebrates women who have accomplished great things and uplifted others.
Mampofu is a South African actress and the founder of My Defense, a non-profit organisation that aims to teach women, youth and children to be aware of the world around them. It also teaches women and children self-defence.
She was inspired to start My Defense when she found herself in an alarming situation while driving in town.
“Challenges that I face as a woman is fear. I’m constantly afraid as a mother, as a black woman. On top of that, it’s not nice to walk out of the house daily and not know whether you’re going to come back.
“I was driving down a street in town, and then I saw a guy pop by. And he’s walking in front of the car. Within a split second, he came to my window and pulled out a gun, so I froze. And he said, ‘If you don’t pull out of this window right now, I will shoot you.’ I didn’t want to feel there’s nothing I could ever be able to do again if I was ever put in that position,” said Mampofu.
Mampofu’s “I Shape My World” campaign was launched on International Women’s Day. She invited women to be part of her workshops where they shared ideas on how to help one another by creating safe spaces for themselves.