#MandelaDay: How Madiba's style influenced our fashion

Madiba made style statements with his shirts. Picture: Instagram

Madiba made style statements with his shirts. Picture: Instagram

Published Jul 18, 2018

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In a world where leaders rarely stray from an accepted uniform, no matter where they live - in dark suit, white or blue shirt, blue tie Mandela stood out in his colourful batik shirts. 

Brightly coloured, vividly patterned and long, the shirts  came in many patterns include a fish design, flowers and birds.  

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The origin of the 'Madiba Shirt' first came about when he was give batik print shirts by Indonesia’s President Suharto in 1990 and then later in 1994, the designer Desre Buirski gave a gift of a hand-printed batik shirt to Nelson Mandela and she along with designer Sonwabile Ndamase became Madiba's supplier of the Madiba shirt.

A post shared by Presidential (@presidentialshirt) on Jul 17, 2017 at 3:03am PDT

The 'Madiba Shirt' actually symbolized more than just mere patterned shirt worn by a head of state - it was a way Mandela used even his clothing to exhibit himself as a true man of the people.

Mandela demonstrated how clothes can be a strategic expression of individuality, even for politicians and advertising his independence from what went before.

In 1996 on a visit to the England and to meet with the Queen, he reportedly turned down an Armani suit and wore one of his favourite shirts instead. 

A post shared by • LUXURY • UNIQUE • ELEGANCE• (@waqwetu) on Apr 20, 2017 at 3:24am PDT

The Madiba shirt has influenced may African designers like the 46664 clothing brand, as well as brands like The Presidential which sells Madiba shirts at OR Tambo International and Tanzanian fashion label Waqwetu.

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