South African designer Maria McCloy has partnered with a food brand, Lucky Star, to release a limited-edition collection of jackets and accessories.
McCloy is an Africa-inspired Johannesburg-based designer who is passionate about creating garments and accessories that allow South Africans to proudly rock African aesthetics.
The aspiring DJ dropped a red collection with a touch of yellow stripes and blue waves.
She said the colours were inspired by the Lucky Star cans.
McCloy has been dropping the collection in stages to celebrate both mothers and the fathers. On Mother’s Day, she started with a jewellery range featuring stunning beaded earrings and bangles.
To commemorate Father’s Day this past Sunday, she dropped tracksuits and puffer jackets.
Speaking about the collaboration, she said: “I loved this opportunity because Lucky Star is an African brand that is widely recognised.
“I'm also a grown-up street kid, I live in Yeoville and spend most of my time in town. It’s so inspiring and talent-filled.
“I love how spaza shops feature colours of Lucky Star as it's much on an iconic brand.
“I love the reds and pinks and the new luminous green tin too."
She added that for her next collaboration, she hoped to make sneakers using seshoeshoe or wax print.
McCloy started collaborating on earrings with Ntate David Makoae, whom she met at the market when she was home in Maseru, Lesotho. As her brand grew from showcasing at markets, she was recognised by SA Fashion Week and showcased two collections at the Woolworths Style By SA SA Fashion Week show.
She partnered with Thula Sindi to have the garments at three Africa Rise Stores across Gauteng.