South Africa’s denim label, Soviet partners with musician/actor Anga 'NaakMusiQ’ Makubalo. 

The denim brand decided to have Makubalo as its male ambassador since he resonates the same ethos they so strongly believe in- fun, fresh and aspirational with a passion for music and dance.

"After years of success behind our ambassadorship programme with the Miss South Africa brand, Soviet has identified a gap in the market, when marketing to our male consumer. Selecting individual brands to collaborate with Soviet, drives aspirational value to the markets we are currently tapping into" says Caroline Hardman – Soviet Denim.

After the success of his move single, “Move” Makubalo collaborated with heavyweight DJ Sbu on the hit song “QINA”, and his career has since been blooming. His highly anticipated album released in 2016 was well received by his fans, earning him a SAMA nomination.